OPPORTUNITY: Choose a client that has a product or a line of products/services that is primarily focused on the age group between 19-25. This needs to be a product or service that already exists and you will be launching it (or relaunching it to a new audience). Once a client is chosen, design a Client Brief to be handed off to another designer.
After receiving a Client Brief, determine an overall concept that speaks to the primary audience of the product or service. Based on the chosen concept, design a variety of different touchpoints to market the client in a digital context:
- 4 display ads: Medium Rectangle (300x250px), Leaderboard (728x90px), Wide Skyscraper (160x600px), and Large Mobile Banner (320x100px)
- Marketing email
- Live landing page
SOLUTION: The digital marketing campaign for Adobe Creative Cloud is centered around the concept of "Never Stop Learning." Creative Cloud makes tutorials for beginners and for more experienced users so that they always have opportunities to learn more. The colored gradient emphasizes the idea that there is no end to the learning that can happen while utilizing these free tutorials.
