OPPORTUNITY: Teams of designers will be creating a solution for a real-world problem that needs to be solved. The final design solution should contain a physical product as well as a mobile application that interacts with it. The product and application will have an original brand identity and be prepared to launch via an integrated campaign.
SOLUTION: Current is a stainless steel bottle with a silicone cover that can be temperature-controlled to heat or cool the beverage inside through its accompanying app. The app allows users to create and track goals for their drinks as well as share photos of their travels through the blog section. Current offers a variety of accompanying products as well, such as backpacks, tote bags, stickers, sweatshirts, bucket hats, and reusable straws. The team of designers created the products, mobile app, landing page, social media mockups, and banner ads for this campaign.
ROLES: App Design, Social Media, Advertising
TEAMMATES: Abbie Vanasse + Stephany Rivera
